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Framing the future of eyewear. Exclusive distribution and partnerships with 100+ internationally renowned brands across 15+ countries.
Joshua Gussmann
Third generation in the optical business. A fully comprehensive professional package: premium brands, expert consulting, full support, and long-term partnership. 33+ years of family expertise in retail, wholesale, production, and e-commerce.
Our Brands
Over 100 internationally renowned eyewear brands — from luxury houses to independent designers — organized across six curated tiers.
Global Presence
From Berlin to Central Asia. Serving partner opticians across Europe and beyond.
The World of Midon
MIDON Newsletter
Industry news, new brand launches, exclusive events, and eyewear trends.
Let's Connect
Whether you are an optical retailer, e-commerce platform, or distributor — we have the brands and expertise to help your business grow.